Or visit our dictionary page to learn more about the world of franchising. While early termination of the agreement may seem like a drastic measure, it is counterproductive for franchisees to keep franchisees in business if they don`t want to be there. If they are not enthusiastic about their work and are committed to moving the brand forward, it is likely that the franchised unit will suffer, with negative repercussions for the entire company. The franchise agreement can also be expected to indicate what will happen after the end of the franchise agreement with respect to the ex-franchisee`s ability to compete with you. However, at this stage, from a legal point of view, it may become interesting following a very recent decision of the Court of Justice of the European Communities. Interestingly, the fact that he consulted a number of franchisees about their experience with the franchise did not cause Mr. Holland to lose the right to rely on the franchisee`s misrepresentations. . .